Friday, October 31, 2008

Donor asks.

Part of connecting with donors is tailoring your ask to the specific donor with whom you are speaking. Specific donor asks take many factors into account, but the most obvious ways of making a donor specific ask remain the same regardless of who
You are speaking with.

Some things to take into account are:

• Sex.

The differences between male and female donors has been extensively covered here. Suffice it to say that exceptional fundraisers will attempt to master these differences and make them a part of their fundraising asks.

• Age. Quite simply donors interest in an issue varies by age and experience level. Tailoring your ask to the interests of your donors age group ensures that at least your donor will listen.

• Interest Level

This subject has also been touched on in other posts. Some donors are more receptive than others. When soliciting telephone philanthropy, there is no need to to engage in a long, drawn out donation request if the donor has already indicated a deep interest. Additionally, it is unwise to attempt to ignore the negative signs given by donor expresses reluctance.

There are an endless number of potentially successful strategies to employ when making your donor ask. The keys to successful telephone fundraising are creativity and responsiveness.

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