When asking for a pledge, the fundraiser has many informational advantages over the donor. Simply asking for the proper amount ensures that a donor will consider giving at the level you request. Starting out with a sufficiently high donation request amount allows you to find your donors preferred level of giving as rather than targeting the amount which is the lowest possible amount that a donor can possibly give to your campaign.
If a donor could give more to their charity, they probably would. When donors who maintain a strict charitable budget and give a fixed amount annually hear requests for support that are above the amount which they are willing to give, they let fundraisers know just how much they are willing to give and when they intend to give it. In the rare event that a donor is offended by large or additional requests, a skilled fundraiser can apologize for the offense and leave the donor feeling good about the level of support which they do give.
There is no downside to “asking high”.
Becoming a better fundraiser is a continuing process. There is always more to learn and more skills to master.
The conclusion to this article will be posted here in the coming days.